AI
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AI-driven investor relations: From static targeting to agentic workflows
The philosophy of investor relations is shifting under our feet. For years, IR teams have relied on static attributes – assets under management, geography, investment style – to decide whom to target. That era is ending. A new, AI-driven approach is emerging that focuses not on who investors are, but on what they are likely to do next.
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‘It’s fascinating to hear how people are using it’: Getech’s Irina Logutenkova at the IR Impact Forum – AI & Technology Europe
Understanding how the buy and sell side are using AI to improve their investment decisions is something that is key for IROs to grapple with, else they face missing their main audience’s key expectations.
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‘There is a ton of opportunity to remove really repetitive, manual tasks for IR teams’: S&P Global’s Chris Blake at the IR Impact Forum – AI & Technology Europe
One of the key benefits for IR teams hoping to use AI alongside their daily workflows is the removal of labor-intensive, repititive tasks, many proponents of the technology say.
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‘I think of ChatGPT as the very keen intern’ – Five key takeaways from the IR Impact Forum – AI and Technology in London
AI is rapidly changing how investor relations teams gather data, communicate with investors and measure engagement. However, as AI usage continues to climb, new challenges emerge beyond mere implementation.
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Negative growth, reaching out and stakeholders: Curbing jargon in investor relations
Most investor relations officers I know are expert communicators. They tend not to rely on jargon or buzzwords to tell their stories – in fact, most of their stakeholders can see through any obfuscation, or will pick up on any woolly language as a negative indicator.
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‘Start with the objective, not the technology’: Infineon’s Daniel Györy on ensuring AI drives value for his IR program
For Daniel Györy, senior director, investor relations at German semiconductor firm Infineon Technologies, AI is only worth using if it can ‘meaningfully’ improve an IRO’s day-to-day work.
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‘The next major challenge will be integrating AI in a scalable and value‑adding way’: Finnair’s Emilia Rannanniemi on approaching AI for IR
Emilia Rannanniemi, senior investor relations manager at Finnair, will be speaking about how she uses AI-driven market analysis to help benchmark her team’s IR performance and to free them up to concentrate on more strategic activities.
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Forum – AI & Technology
About the event As more investors and corporate communication teams embrace AI, machine learning and emerging technologies to inform their decision making, investor relations professionals are facing a pivotal moment: adapt and lead, or risk falling behind. At this fast-moving stage of adoption, IR teams are asking important questions regarding…
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Responsible AI adoption in IR: from intimidation to impact
AI is everywhere in investor relations today. Yet for many IR teams, the journey from curiosity to confidence is anything but straightforward. The ’empty prompt window’ syndrome and uncertainty around where to start and how to trust the technology remain real.
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‘Investors will leave money on the table if you don’t use AI’: four lessons we learned at the AI & Technology Forum – 2025
Unsurprisingly for those who read IR Impact regularly, AI is still considered one of the most transformative forces, not just for the IR profession, but for the capital markets in general. That may explain why more than 150 IR professionals gathered in New York in November to gain exclusive access to real-world case studies and insights from leading IROs, tech innovators and companies already using AI in their IR programs.
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AI bubble or a soft landing? Looking at the data behind technology company valuations
The sheer numbers are overwhelming. Analysts estimate that 15 to 25 percent of the S&P 500’s value can be attributed to expectations of AI delivering substantial financial benefits for companies, which translates into 800 to 1,300 index points.
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The AI-empowered IRO: the three personas that can help you understand how best to approach AI
Investor relations is entering a period of rapid transformation. Investors are already using AI to screen disclosures, detect sentiment and benchmark performance across their portfolios. This growing analytical power on the buy side is changing expectations for speed, accuracy and insight. For IROs, the question is no longer whether to use AI, but how to harness it to match the sophistication of the investors they serve.
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Why IROs need to understand generative engine optimization, or GEO: a beginner’s guide to the AI best practice
I probably shouldn’t admit this, but while I was gardening the other day – pruning a rather unruly hydrangea – I found myself mentally reviewing my IR program for the year. Yes, I do have a life outside of investor relations, but sometimes the brain wanders where it pleases. There I was, shears in hand, quietly checking off the usual suspects: upcoming press releases and investor campaigns, roadshows, the media strategy, stakeholder engagement, ESG reporting, etc. It all felt satisfyingly under control – until I realised there was one thing I didn’t know much about: generative engine optimization (GEO).
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AI for IR: How creating your own LLM could help you think and act like your investors
Recently Blackstone announced its plans to invest $500 bn in Europe over the next years. Did you see this coming and will some this capital flow into your company? Imagine if your IR department could predict with some certainty what your investors are going to think, say and do with respect to your company.
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‘It’s a layup’: How agentic AI can power up your targeting process
Where can AI help IROs make better targeting decisions? It may be best served by adding an additional helping hand to your IR team. This was the focus of an IR Impact briefing, held this week in partnership with Q4, that examined the impact of agentic AI on investor targeting strategies.
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How AI and technology are modernizing the earnings call
For a long time, the quarterly earnings call has been a highly orchestrated affair. Production companies have been brought in to handle webcasts, teleconferencing and Q&A sessions, resulting in a presentation that serves its purpose, but that is expensive, time-consuming and inflexible.
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‘A chatbot can’t capture the CEO’s voice’: The real role of AI in earnings prep
The technology can streamline the earnings process, experts agreed on a recent IR Impact briefing How can AI best be employed in your earnings preparation? According to leading IR experts, it’s best not to make a facsimile of your CEO, but the technology can certainly help save time and leave you to concentrate on more […]
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IR Impact Masterclass: How to use AI to power your research tactics and competitive analysis
Welcome to IR Impact’s Masterclass video series, where leaders and experts from across the capital markets share their insights, strategies and experiences to provide you with in-depth knowledge and practical skills to excel in your IR journey. Each IR Impact Masterclass will delve into critical topics, offering valuable perspectives and actionable advice. Whether you are looking to enhance your expertise, stay ahead of industry trends or gain a competitive edge, these long-form videos are your gateway to achieving these goals.
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The new standard in financial research: A purpose-built AI chat for finance and IR professionals
We’ve all been there: scrolling through PDFs, trying to find that one data point; re-listening to earnings call Q&As; sifting through 50-page slide decks packed with bullet points, just to find a single sentence that might confirm or kill your thesis. It’s time-consuming, it’s manual and, in a high-stakes environment where every second and decision counts, it’s frankly no longer good enough.
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IR Impact Awards – Canada 2025 Interview with Jenny Holland on the top issues facing Canadian IROs in 2025
Holland speaks to IR Impact editor Laurie Havelock about tariffs, AI and Irwin’s new partnership with FactSet At the IR Impact Awards – Canada 2025, we caught up with Jenny Holland from Irwin, a Factset Company. At the time of recording, US President Donald Trump was announcing a series of trade tariffs prompting Havelock and […]
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How IR teams can benefit from AI — starting with data quality
We are all asking ourselves: ‘How are we leveraging AI to get better and smarter?‘ For investor relations teams, the potential is certainly there. But before getting too excited about AI capabilities, IR professionals should give serious consideration to the fact that everything starts with data quality AI is an immensely powerful tool to categorise, summarise, and […]
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Why finding your ‘Steve Jobs’ might be the key to successfully using AI for IR
Many IROs say they are still curious about how they can effectively implement AI into their IR programs. But where do you start? And how do you overcome the security concerns that are still rife around the technology? Earlier this month in London, IR Impact’s AI & Technology Forum – Europe aimed to answer some of those concerns and give attendees a place to start their experiments with the technology, with one eye on saving them time in the long run.
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Investor relations in the AI era: a new standard for engagement
AI is revolutionizing industries, redefining company operations and reshaping job functions at an unprecedented and previously unimaginable pace.
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How to leverage generative AI to transform your research
One of the biggest challenges in many research fields is keeping pace with rapid advancements
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‘AI is not a singular tool but an entire ecosystem’: Isabel Vilela on how her approach to AI has grown in a year
GoviEx Uranium’s Isabel Vilela speaks ahead of the AI and Technology Forum – Europe
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‘Without strong leaders, AI is a tough sell’: Müge Yücel on navigating your AI adoption journey
Galata Wind Enerji’s head of IR speaks ahead of the IR Forum – AI and Technology Europe
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Unlocking insights: navigating the future of investor relations
The CDR annual IR survey offers a detailed examination of how companies worldwide are adapting their IR strategies
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Enhancing IR with AI: automation, security and strategy
AI is rapidly transforming the landscape of IR, offering tools that enhance efficiency, data analysis, and strategic communication
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Maximizing the potential of and mitigating risks in IR using AI
Majority of IROs have not embedded AI into their processes but are interested in learning more, research shows Just under two thirds (64 percent) of IR professionals indicated they have not embedded AI into their processes, but are interested in understanding its potential, according to findings from Nasdaq’s 5th annual IR Issuer Pulse survey. AI integration could […]
