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Mark Fasken of Irwin on mastering investor targeting and conversion
Mark Fasken, co-founder & COO at Irwin, offers practical advice to companies of all sizes, including IROs at small caps on setting realistic goals for their investor targeting, and emphasizes the importance of focusing on the right investors at the right time
Irwin
Download ‘The IR Storyteller’s Handbook’: Expert insights for investment communications
Learn from leading IR professionals who share their expertise on investor relations storytelling. With 69% of IROs ranking storytelling among their top priorities in 2025, effective narrative communication has evolved from a “nice-to-have” to a strategic imperative.
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From our sponsor
Irwin enables leading organizations to manage their investor relations programs with a modern, easy-to-use, integrated product, differentiated and comprehensive investor and shareholder data, a commitment to service excellence, and a powerful and versatile suite of investor relations tools. To learn more, visit: www.getirwin.com
