IR Impact Forum – AI & Technology Europe
Lead the change: AI strategies for tomorrow’s IR
America Square Conference Centre, London
About the event
Stay ahead. Harness AI. Transform IR.
In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively.
WHEN
WHERE
America Square Conference Centre, London
The IR Impact Forum – AI & Technology Europe on Thursday, March 12 in London is designed to give you the knowledge and confidence to lead the AI-driven transformation that is happening in IR. It is not just theory, it’s practical guidance from buy-side veterans, technology innovators and IROs already successfully using AI.
Through hands-on workshops and practical demonstrations, you’ll leave with structured guidelines that help you implement AI responsibly to enhance and develop your IR strategy.
If you want to stay competitive and future-proof your role, this is the event you cannot afford to miss.
New for 2026!
Prior to the event, all attendees will receive an eBook containing background reading on the programme and speakers and reference materials.
Themes: 2026
Hear from the buy-side: how investors are using AI today
- Understand how the buy-side leverages AI and innovative technology to identify promising investment opportunities, assess their strategic fit and make informed investment decisions.
- Discover how AI-driven processes can help maintain clear, consistent external communications and enhance investor visibility. Considering the role that Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) plays.
Harnessing AI for optimal investor engagement
- Examine how AI driven models can analyze historical trading patterns, portfolio themes and sentiment data to identify likely investors and tailor targeting strategies
- Discuss how to harness AI tools to process non-traditional data sources, such as ESG, social media sentiment and macro trends, to anticipate investor priorities and personalize engagement.
Prompt engineering: starting, building and achieving desired outcomes
- Learn how to ensure your prompts have the correct tone, structure and language that mirror your company’s strategy, while avoiding hallucinations and the creation of biased data.
- Discuss best practices for preparing, creating and using successful prompts.
Agentic AI: what is it and what are the opportunities and risks
- Define what Agentic AI is and consider the regulatory uncertainties surrounding its implementation.
- Address the new role Agentic AI plays within IRO workflows and examine ways to develop and scale, that are well governed and compliant.
AI market updates and cutting through the noise to find the best fit for you
- Gain practical insights into how the market has evolved over the last year and discuss what the future trends may be.
- Explore what technology is available and the strategies used to find the best fit for your company, while keeping up to date with a rapidly developing market.
Building trust and governance within your AI-driven workflows
- Strategic insights into navigating evolving regulations, maintaining up-to-date in-house policies and educating stakeholders on security and compliance issues.
- Discover how to efficiently disclose AI usage in your workflows.
Speakers: 2025
What our attendees say
Who attends our events
Our attendees are leading IR practitioners with an established track record and strategic IR role within their company.
Below is a sample list of our past attendees:
| JOB TITLE | COMPANY |
|---|---|
| Associate | Carlyle |
| CFO | Hexagon Composites ASA |
| Corporate development director | Pollen Street Capital |
| Deputy, head of IR | Halma |
| Director, communications | Oxford Nanopore Technologies |
| Director, IR | Fevertree Drinks |
| Director, IR | GSK |
| Director, IR | YouGov |
| ESG IR manager | ArcelorMittal |
| Group head of IR | BAT |
| Head of IR | Afentra |
| Head of IR | Close Brothers Group |
| Head of IR | Subsea7 |
| Head of IR, M&A, ventures | Aperam |
| JOB TITLE | COMPANY |
|---|---|
| Head, sustainability | B2 Impact |
| IR analyst | Deutsche Rohstoff |
| IR analyst | Scancom (MTN) |
| IR and strategy | Workspace |
| IR manager | Bekaert |
| IR Manager | Severn Trent |
| IR operations director | GSK |
| IR, senior manager | Schneider Electric |
| Manager, IR | Sanoma Corporation |
| Senior IR manager | BAT |
| Senior IR manager | BP |
| Senior IR manager | Foresight Group |
| Senior M&A and IR analyst | Solid State |
| VP, IR | BP |
Venue information
Accommodation
We have arranged preferential rates for attendees at nearby hotels. View the hotels and rates by clicking here.
Thinking of becoming an event partner?
Our events provide a unique opportunity to get in front of some of the most influential people in the IR community. As a partner, you will gain an extensive amount of exposure through a wide range of print and digital marketing materials, both pre and post event, as well as on the day itself. Additionally, you can use the event to align yourself with IR excellence and network with key decision makers from across the region – the ones pushing the profession forward through innovation.
Partners
FORUM Partners
SUPPORTING Partners
Book your place
If you have any questions, please contact Thomas Williams on [email protected] or +44 208 090 2156.
CORPORATE TICKET
£495
£195
FIRST RELEASE RATE
- All panel discussions
- All networking sessions
- All catering including breakfast, lunch and breaks
- Networking drinks reception
- Post-event access to the workshop materials
10 tickets remaining at first release rate
NON-CORPORATE TICKET
$1,295
$595
FIRST RELEASE RATE
- All panel discussions
- All networking sessions
- All catering including breakfast, lunch and breaks
- Networking drinks reception
- Post-event access to the workshop materials
5 tickets remaining at first release rate
Gallery
Key insights into the latest trends and best practices
Why IROs need to understand generative engine optimization, or GEO: a beginner’s guide to the AI best practice
I probably shouldn’t admit this, but while I was gardening the other day – pruning a rather unruly hydrangea – I found myself mentally reviewing my IR program for the year. Yes, I do have a life outside of investor relations, but sometimes the brain wanders where it pleases. There I was, shears in hand, quietly checking off the usual suspects: upcoming press releases and investor campaigns, roadshows, the media strategy, stakeholder engagement, ESG reporting, etc. It all felt satisfyingly under control – until I realised there was one thing I didn’t know much about: generative engine optimization (GEO).
AI for IR: How creating your own LLM could help you think and act like your investors
Recently Blackstone announced its plans to invest $500 bn in Europe over the next years. Did you see this coming and will some this capital flow into your company? Imagine if your IR department could predict with some certainty what your investors are going to think, say and do with respect to your company.
‘A chatbot can’t capture the CEO’s voice’: The real role of AI in earnings prep
The technology can streamline the earnings process, experts agreed on a recent IR Impact briefing How can AI best be employed in your earnings preparation? According to leading IR experts, it’s best not to make a facsimile of your CEO, but the technology can certainly help save time and leave you to concentrate on more […]
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IR benchmarking tool
Instant comparison data at your fingertips. This advanced tool provides real-time analytics comparing your IR program to peers in your region, sector, and cap size. Evaluate your program’s strengths and uncover opportunities for growth with key IR metrics covering:
- IR budgets
- Team size
- Reporting lines
- Sell-side analyst coverage
- Investor meetings
Fast, intuitive and packed with tailored insights, it’s the ultimate resource for building a smarter, data-driven IR strategy.
Upcoming events
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Briefing – Are investors finding your IR content in AI?
In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm GMT / 5.00 pm CET DURATION 45 minutes About the event AI is transforming how investors and analysts access company information. Increasingly, earnings reports, disclosures and IR websites are being read first by algorithms and large…
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Think Tank – West Coast
Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…
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Awards – US
About the event The IR Impact Awards – US will take place on Wednesday, March 25, 2026 in New York. This very special event honors excellence in the investor relations profession across the US. WHEN WHERE Cipriani 25 Broadway, New York Celebrating IR excellence Since the annual event first launched…
