Best Practice Report: How to engage with the sell side

Sell-side analysts are one of the most important stakeholder groups for IR teams, playing a vital role in getting a company’s message out to the market and supporting investor engagement. In this best practice report, we hear from leading IROs about how they work with the sell side to achieve the biggest value for their IR programs.

Building an IR function: a strategic roadmap to success

The key benefits an IRO will get from reading the report:

  • IROs evaluate their working relationships with the sell side
  • Discover the practical steps to build your coverage
  • Maximize engagement opportunities to provide input into what’s said, to whom and in what format
  • Find out how to make sell-side alliances mutually beneficial
  • Avoid the errors some IROs make with analysts

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    Tuesday, December 2, 2025

    Forum & Awards – South East Asia

    Building trust and driving impact: Redefining investor relations in South East Asia Investor Relations in South East Asia is at a turning point. Regulatory fragmentation, macroeconomic volatility and the growing importance of retail investors require IROs to strategically analyze and reform traditional practices. The ability to deliver transparent, dependable and…

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    Wednesday, December 3, 2025

    Briefing – The value of IR in an increasingly passive investment landscape

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm GMT / 5.00 pm CET DURATION 45 minutes About the event Explore how IR teams can adapt to the rise of passive investing while effectively measuring and communicating their impact. As index funds and ETFs reshape…

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    Thursday, December 4, 2025

    Forum & Awards – Greater China

    Adapting to change in Greater China: IR strategies for a sustainable, digital and global era The investor relations landscape in Greater China is being reshaped by rapid technological advances, growing ESG expectations, tighter budgets and increasing geopolitical pressures. Digital tools such as automation and Artificial Intelligence (AI) are transforming how…

    Hong Kong SAR

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