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The competencies of the ‘IRO of the past’ are not congruent with the demands IROs are facing in today’s market. Today’s IRO has more responsibilities than ever, and needs to be equal parts sales and numbers focused. To keep up with these demands, a growing number of IR teams are using an active approach to IR. The following whitepaper from Irwin outlines the benefits of an active IR strategy, and how to get started.
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