Welcome to IR Impact’s 16th annual Roadshow Report – a huge milestone in our research.
This year’s report features all the data needed to understand the global roadshow landscape, showing where companies travel, which brokers they use and the extent to which different management personnel attend. New for 2026, the report also features analysis of the proportion of roadshows that occur within a company’s region.
This hive of roadshow activity is happening in a very different world to when we first began asking about where you were traveling, which members of the C-suite were in attendance and which brokers helped you put on these vital events.
Transformational moments from financial crises to roadshow-changing regulation like Mifid II, the impact of Covid-19, the emergence of AI as an IR tool and a new era of volatility have all made their marks on the roadshow scene.
All of these factors make roadshows an even more important part of the corporate calendar.
Alongside the numbers, we also share exclusive tips, tricks, insights and anecdotes – including an investor request for an Olympic-sized swimming pool – from award-winning IR professionals around the world. They share their views on everything from the value of IR-only roadshows, to the qualities a CEO brings versus the CFO. They also reveal their favorite cities to visit and give their thoughts on what makes for a top-notch roadshow.
Contributors include:
- Thomas Kudsk Larsen, head of investor relations, Sanofi
- Cole Lannum, former IR executive and buy-side portfolio manager
- Fredrik Erlandsson, former head of IR and corporate communications, NIBE
- Jonida Zaganjori, vice president, investor relations, Lithium Royalty Corp
- Alexander Foltin, head of finance, treasury and investor relations, Infineon
- Suki Wong, investor relations and sustainability, ANTA Sports
You can dive deeper into the findings by making use of our flagship digital benchmarking tool, to compare the findings of our research – including this report and many, many more – against your peer group.
Download the Roadshow Report 2026 today to discover:
- How many roadshows your peers are conducting over the year
- Whether IR teams preferred in-person or virtual events
- Where senior management dedicates the most time in the roadshow calendar
- Which brokers have risen in popularity this year
- What cities IR professionals spend the most time in – and which ones they like the most
- Insights from award-winning IROs on how to deliver the highest quality roadshows.
