Many companies are approaching their use of AI with a degree of trepidation, with many departments – including IR teams – concerned about data security and other risks at play.
Jane Henderson, investor relations manager at BAT, told attendees of the IR Impact Forum – AI & Technology Europe in London how her IR team is ‘cautiously experimenting’ with using AI for investor relations workflow, but they are ‘not yet relying on AI for anything 100 percent’.
She also drew parallels between technological advancement and insights from her previous career. ‘Before my life in IR, I was sell-side for about 20 years, and then before that, I was in academia studying animal behaviour,’ she revealed.
‘One parallel is the evolutionary arms race. You typically see this with predators and prey, where two or more species are adapting and trying to outcompete each other. And I think in IR, we’ve been doing this for years in response to changing market dynamics. We’re all very good at adapting.’
We caught up with Henderson on the sidelines of the the Forum to find out more about what she learned about the technology on the day.
This video was produced with the help of Kinura, a corporate video and live stream services agency based in London.
