Magda Palczynska of UniCredit on how IR should respond to macroeconomic challenges

‘Try with your disclosures to address as many concerns as you can publicly’

Companies need to keep their disclosures under review and stay close to stakeholders amid a volatile macroeconomic backdrop, said Magda Palczynska, head of IR at UniCredit.

Speaking on the red carpet at the IR Magazine Awards – Europe 2023, Palczynska said: ‘The last year has been extremely challenging for the industry with all the macro changes, [such as] the outbreak of the conflict [in Ukraine]. [There are] a lot of concerns about the financial sector as well.

‘So it’s been about making sure disclosure is staying relevant and fresh, very topical, and we’re speaking with investors very frequently, including with our management team.

‘Basically we’re there to answer any questions and concerns and to demonstrate – because we have had a new CEO for the last few years – that our new strategy is delivering for investors.’

Asked what advice she would offer to fellow IROs in Europe, Palczynska said: ‘I think just stay close to your stakeholders, whether equity, ESG [or] fixed income. Try with your disclosures to address as many concerns as you can publicly. And keep repeating the same story to drive consistency.’

Later at the event, Palczynska picked up the award for best IR officer (large cap). UniCredit was also nominated in two other categories: best overall investor relations (large cap) and best annual report (large cap).

To find out more about the IR Magazine Awards – Europe 2023, click here.

Share this on:


Upcoming events

  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US
  • Awards – US
    Wednesday, March 25, 2026

    Awards – US

    About the event The IR Impact Awards – US will take place on Wednesday, March 25, 2026 in New York. This very special event honors excellence in the investor relations profession across the US. WHEN WHERE Cipriani 25 Broadway, New York Celebrating IR excellence Since the annual event first launched…

    New York, US

Explore

Andy White, Freelance WordPress Developer London