Wednesday Winner: A legacy brand’s journey to relist

In the latest installment of our socially distanced video series, we catch up with Seth Frank, who joined Hanger as the company was preparing to relist on a major stock exchange

Hanger has had many ups and downs since it was founded in 1861. But when Seth Frank joined as vice president of treasury and investor relations in 2018, the company had fallen from grace.

Between 2014 and 2016, the company detected accounting errors that led to delayed filings and ultimately a delisting from the NYSE in 2016. The stock price crashed and much of the board of directors as well as the financial leadership and accounting organization were ultimately replaced.

Frank joined in 2018 as the company was beginning to get on top of its reporting and processes again. What followed was 12 months of restating backdated financials and annual reports, several rounds of roadshows (for what Frank calls a ‘zero capital-raise IPO’) and a campaign to rebuild the credibility of the brand.

In this video, Frank, whose work was recognized with the best investor engagement award at the IR Magazine Awards – Small Cap US last year, talks about the journey he went on with his management team, how they worked to re-establish the trust of their analysts and investors and how the IR program has evolved since Covid-19.

This is the eighth episode in our new socially distanced video series, where we profile award winners from around the world. If there’s a particular award winner or award category you would like to see profiled, please email [email protected].

Share this on:


Upcoming events

  • Forum & Awards – South East Asia
    Tuesday, December 2, 2025

    Forum & Awards – South East Asia

    Building trust and driving impact: Redefining investor relations in South East Asia Investor Relations in South East Asia is at a turning point. Regulatory fragmentation, macroeconomic volatility and the growing importance of retail investors require IROs to strategically analyze and reform traditional practices. The ability to deliver transparent, dependable and…

    Singapore
  • Briefing – The value of IR in an increasingly passive investment landscape
    Wednesday, December 3, 2025

    Briefing – The value of IR in an increasingly passive investment landscape

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm GMT / 5.00 pm CET DURATION 45 minutes About the event Explore how IR teams can adapt to the rise of passive investing while effectively measuring and communicating their impact. As index funds and ETFs reshape…

    Online
  • Forum & Awards – Greater China
    Thursday, December 4, 2025

    Forum & Awards – Greater China

    Adapting to change in Greater China: IR strategies for a sustainable, digital and global era The investor relations landscape in Greater China is being reshaped by rapid technological advances, growing ESG expectations, tighter budgets and increasing geopolitical pressures. Digital tools such as automation and Artificial Intelligence (AI) are transforming how…

    Hong Kong SAR

Explore

Andy White, Freelance WordPress Developer London