IR TV: ‘Hope is not a strategy,’ says award winner

At the IR Magazine Awards – South East Asia 2023, Cromwell European REIT celebrated dual victories, securing accolades for best annual report (small cap) and best ESG reporting (small cap).

At the event, which marked a return to an in-person format in the region for the first time since 2019, IR Magazine caught up with Elena Arabadjieva, COO and head of IR at Cromwell European REIT. She shed light on the transformative shifts within the company since pre-pandemic times and highlighted key topics discussed at the forum. She also outlined the company’s vision for 2024, with a focus on the IR program.

‘I certainly hope for a better year,’ she said, noting that 2023 set the bar low for the real estate sector. ‘Hope is not a strategy, so we just need to keep going. Communicate the strategy to the market and at the same time deliver on performance and be transparent.’

To find out more about the IR Magazine Awards – South East Asia 2023, please click here.

Share this on:


Upcoming events

  • Awards – Europe
    Thursday, June 18, 2026

    Awards – Europe

    About the event The IR Impact Awards – Europe takes place on Thursday, June 18, 2026 in London. This very special event honors excellence in the investor relations profession across Europe and we are excited to welcome everyone for an evening of fine food and lots of celebrating! WHEN WHERE…

    London, UK
  • Think Tank – Europe
    Thursday, June 18, 2026

    Think Tank – Europe

    About the event The IR Impact Think Tank – Europe will take place on Thursday, June 18, 2026 in London and exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, discuss, debate and dissect topical issues affecting today’s…

    London, UK
  • Forum – AI & Technology
    Thursday, November 12, 2026

    Forum – AI & Technology

    About the event As more investors and corporate communication teams embrace AI, machine learning and emerging technologies to inform their decision making, investor relations professionals are facing a pivotal moment: adapt and lead, or risk falling behind. At this fast-moving stage of adoption, IR teams are asking important questions regarding…

    New York, US

Explore

Andy White, Freelance WordPress Developer London