Marty Shea has joined Triarc Companies, Inc as senior vice president, with responsibility for investor relations and other aspects of corporate communications. And if that sounds like
old news, it’s because a similar announcement was made less than two years ago.
The story goes like this. Shea, 50, who has over 20 years of exeprience in corporate investor relations, lost out in the musical chairs at Viacom after it took over his employer, Paramount Communications Inc. He was vice president of IR at Paramount and had been closely involved with the group’s $1 bn divestiture programme during the 1980s.
After the takeover by Viacom, Shea took up a position at Triarc Companies, the diversified group with activities in restaurants, beverages, textiles and liquefied petroleum, as senior vice president of investor relations. He was there for about a year before being wooed to the other side of the fence, in May of this year, to join Edelman Financial in New York as executive vice president and managing director.
So why is Shea now going back to Triarc after such a short time? He says he wasn’t especially looking to make a move, ‘But Triarc had not managed to find anyone to replace me, so they called me and and made me an offer,’ explains Shea. ‘I think there’s a different culture in the corporate world from the agency side and I think my particular talents are best expressed on the corporate side,’ he says.
