New IR Magazine research reveals more than nine in 10 IROs at Asian firms view investor feedback as the most popular form of measurement when it comes to assessing the performance and efficacy of IR programs.
This is higher than in Europe, where 84 percent of respondents believe investor feedback is a top metric, and in North America, where 78 percent deem investor opinion a popular factor.
According to the IR Benchmarking 2023 report, which collates the findings from nearly 770 respondents to research conducted in Q3 2022, Asia also bucks the trend in other metrics.
The data shows 84 . . .
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