Best Practice Report: How to engage with the sell side now available

The global competition for capital is fierce so the need to stand out and reach out to sell-side analysts effectively is only going to become an increasingly important part of investor relations. This new best practice report from IR Magazine in partnership with Visible Alpha talks directly with leading IROs on how they successfully deliver their corporate messages and work with the sell side to achieve the greatest value for their IR programs.

We examine what steps IR professionals can take when looking to build their coverage and where collaborators best fit in. We consider the ways sell-side engagement can be maximized in conferences and non-deal roadshows. Think outside of the box with the sell side to gain tangible results outside of traditional targeting methods.

The report includes hints and tips to optimize sell-side success. Our IR experts outline how they evaluate performance and share examples of where sell-side working has proved especially effective.

The experts at Visible Alpha explain the value of analyst models and consensus data as well as the value of assessing the range of analysts’ views and more.

The key benefits an IRO will get from reading the report:

  1.  IROs evaluate their working relationships with the sell side
  2.  Discover the practical steps to build your coverage
  3.  Maximize engagement opportunities to provide input into what’s said, to whom and in what format
  4.  Find out how to make sell-side alliances mutually beneficial
  5. Avoid the errors some IROs make with analysts

 

Click to read the Best Practice Report: How to engage with the sell side >>

Upcoming events

  • Briefing – Are investors finding your IR content on AI?
    Wednesday, December 17, 2025

    Briefing – Are investors finding your IR content on AI?

    In partnership with WHEN 8.00 am PT / 11.00 am ET / 4.00 pm GMT / 5.00 pm CET DURATION 45 minutes About the event AI is transforming how investors and analysts access company information. Increasingly, earnings reports, disclosures and IR websites are being read first by algorithms and large…

    Online
  • Forum – AI & Technology Europe
    Thursday, March 12, 2026

    Forum – AI & Technology Europe

    About the event Stay ahead. Harness AI. Transform IR. In today’s rapidly evolving financial landscape, AI is transforming how IROs engage with investors, analyze market sentiment and deliver insights. Yet, many IR teams face challenges in understanding and employing these tools effectively. WHEN WHERE America Square Conference Centre, London The…

    London, UK
  • Think Tank – West Coast
    Thursday, March 19, 2026

    Think Tank – West Coast

    Our unique format – Exclusively for in-house IRO’s The IR Impact Think Tank – West Coast will take place on Thursday, March 19, 2026 in Palo Alto and is an  invitation-only event exclusively for senior IR officers. Our think tanks are free to attend and our unique format enables participants to network extensively, and discuss, debate and dissect…

    Palo Alto, US

Explore

Andy White, Freelance WordPress Developer London