‘European investors are better prepared than US ones’: Inside the one-woman IR show at Central Garden & Pet

How did Friederike Edelmann end up where she is today? The West Coast-based IR lead for Central Garden & Pet has two decades of global IR experience under her belt – working on everything from IPO preparation to pandemic IR and micro-cap to mega-cap companies – but it all started back in Germany ‘way back when’.

She speaks to IR Impact about juggling IR with other responsibilities (she manages ESG and external communications for Central), managing in-person engagements when your operations are remote and what she would have been doing if she hadn’t gone into corporate finance.

You . . .

Enjoy access to this and more – for free!

Log in or create your free My IR – Essentials account to:

  • Get access to 3 free IR deep dives
  • More than 100 pieces of insight, plus our exclusive CFO interviews
  • Save favorites and get personalized content on your dashboard
  • Enjoy 10% off all IR forums

Upcoming events

  • Corporate Governance Forum
    Thursday, November 5, 2026

    Corporate Governance Forum

    About the event WHEN WHERE VENUE_ADDRESS Awards by nomination Categories Awards by research Categories What our attendees say IR Rankings – LOCATION The IR Rankings – LOCATION report is the ultimate benchmarking resource for any IRO looking to improve their IR program. It provides detailed analysis and statistics on the…

    New York, US
  • Corporate Governance Awards
    Thursday, November 5, 2026

    Corporate Governance Awards

    About the event WHEN WHERE VENUE_ADDRESS Awards by nomination Categories Awards by research Categories What our attendees say IR Rankings – LOCATION The IR Rankings – LOCATION report is the ultimate benchmarking resource for any IRO looking to improve their IR program. It provides detailed analysis and statistics on the…

    New York, US
  • Forum – AI & Technology
    Thursday, November 12, 2026

    Forum – AI & Technology

    About the event A year ago, the conversation around AI within investor relations centred on adoption and implementation: which tools to use, how to implement them and how to manage the associated risks. Today, the landscape has evolved significantly. AI is no longer an emerging concept for many IR teams,…

    New York, US

Explore

Andy White, Freelance WordPress Developer London