Ninety seven percent. That is number of retail investors who say dedicated communications from management would make them more likely to buy additional shares. It is also just one statistic in a new playbook looking at how to build a long-term relationship with retail.
As well as looking at the current state how retail communications, data also explores what drives buying and selling, where loyalty comes into the mix and the ways in which retail shareholders are engaging with their holdings. The findings offer a clear message: what companies are doing at the moment is falling short.
Click to read How to build a long-term relationship with retail >>
Download the playbook to:
- Use data to build your understanding of retail investors: how they want to engage, what they want to hear and what drives stock loyalty
- Learn about the policy changes that could impact retail engagement
- Hear from award-winning IR professionals who have been investing in retail relationships – without necessarily trying to grow the retail base
- Dispel some of the common misconceptions around retail
- Learn where your time and money is best spent in this relationship – and what resonates most with retail
- Get an inside view into how companies are measuring the success of their retail efforts.
