An introduction to IR services

While IR has grown as a profession over the last 20 years, it remains a small team within most corporations. That adds special importance to the role of IR service providers: they help IROs get more done, make the most of limited resources and punch above their weight. For IR professionals considering their options, the choice has grown more complex thanks to technological innovation among IR firms. 

This report is designed as a starting point for IR professionals evaluating different external services. We have created mini-guides exploring key points to consider for a range of common IR products:

• Shareholder ID and surveillance

• Webcasts and teleconferencing

• IR websites

• Investor perception studies

• Targeting

• Bundled or à-la-carte services

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Upcoming events

  • Awards – Canada
    Thursday, April 2, 2026

    Awards – Canada

    About the event The IR Impact Awards – Canada will take place on Thursday, April 2, 2026 in Toronto. This very special event will honor excellence in the investor relations profession across Canada. WHEN WHERE Fairmont Royal York, Toronto Celebrating IR excellence Since the annual event first launched in 1996,…

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    Thursday, April 2, 2026

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    About the event The IR Impact Forum – Canada 2026 brings together investor relations professionals, analysts and governance experts to explore the future of IR in Canada. Designed for today’s rapidly evolving capital markets, the forum delivers practical insights through expert panels, real-world case studies and interactive discussions. Gain fresh…

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    Thursday, June 18, 2026

    Awards – Europe

    About the event The IR Impact Awards – Europe takes place on Thursday, June 18, 2026 in London. This very special event honors excellence in the investor relations profession across Europe and we are excited to welcome everyone for an evening of fine food and lots of celebrating! WHEN WHERE…

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