Videos
Stay informed and inspired with our collection of interviews, case studies and masterclasses.
Learn from award-winning IROs and leading IR professionals as they share real-world experiences, explore emerging trends and share actionable best practices all in bitesize clips.
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‘Keep being bold, keep trying new things’: EQ Notified’s Dan Lotzof on IR excellence
At a time when the capital markets are becoming increasingly fragment, the role of IR teams in steering their company’s narrative with a steady hand on the tiller is becoming all the more important.
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‘The best IROs treat disclosure as a strategic asset’: TMX’s Omar Khafagy on award-winning IR
Leading investor relations professionals are increasingly adding strategic strings to their bow, both by leveraging their existing resources for impact in the capital markets and through gaining internal buy-in.
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‘At the end of the day we’re selling trust’: FedEx’s Matt DeBerry on the key to investor engagement
One of the keys to any successful IR program is building a working relationship with your shareholder community and ultimately fostering trust with the market.
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‘We’ve tried to make the accessibility of our IR story much improved’: Victoria Buxton on innovating BAT’s communications
Keeping your communications with the financial markets fresh can be a challenge for even the most established brands. For a company like British American Tabacco (BAT), which is repositioning itself as an enabler of a post-smoking society, it has formed a cornerstone of its IR team’s ongoing evolution.
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‘We were the ugly duckling when I joined, now we’re the focus of attention’: Dirk Winkels of Rheinmetall on how Ukraine changed the conversation
Russia’s invasion of Ukraine changed how many companies communicated with the market but, for German automotive and arms manufacturer Rheinmetall it completely changed the company’s story. We spoke to the company’s head of IR, Dirk Winkels, to learn a bit more about how far the goalposts have been shifted.
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‘Investors are ready for us to make an impact’: eDreams ODIGEO’s David de la Roz Fernandez on standing out as a small cap
How do you stand out against the market as a small-cap company? For eDreams ODIGEO’s head of IR, David de la Roz Fernandez, it’s about making sure your investor community is as educated as possible so that when you have some crucial news to share, the impact is maximized.
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