Videos
Stay informed and inspired with our collection of interviews, case studies and masterclasses.
Learn from award-winning IROs and leading IR professionals as they share real-world experiences, explore emerging trends and share actionable best practices all in bitesize clips.
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‘The best IROs treat disclosure as a strategic asset’: TMX’s Omar Khafagy on award-winning IR
Leading investor relations professionals are increasingly adding strategic strings to their bow, both by leveraging their existing resources for impact in the capital markets and through gaining internal buy-in.
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‘It’s a matter of understanding how their industry is evolving’: Great-West Lifeco’s Shubha Khan on working with the sell side
With market dynamics continuing to impact how the sell side operates, many IR teams are having to adjust their interactions with analysts in order to make the most of their relationships with them.
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‘IR teams are being juidicious about management’s time’: RBC Capital Markets’ Lisa Guarini on corporate access
As recent IR Impact research has shown, IR teams are increasingly picking and choosing where they deploy management when meeting their shareholder constituents out on the road.
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‘At the end of the day we’re selling trust’: FedEx’s Matt DeBerry on the key to investor engagement
One of the keys to any successful IR program is building a working relationship with your shareholder community and ultimately fostering trust with the market.
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‘The best IR professionals are consistent messengers’: NIRI New York’s Nichole Saland on best-in-class IR
Consistency is one of the hallmarks of best-in-class IR that we recognize each year with our awards. When we spoke to Nichole Saland, chapter president and board member at NIRI’s New York chapter, she agreed.
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‘We’re in a world where AI adapts to your workflow’: Q4’s Darrell Heaps at the IR Impact Forum – AI & Technology Europe
With IR teams becoming more adventurous in their experimentation with AI, many are finding new and nuanced ways to employ the technology to improve their workflows.
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‘AI increasingly mediates the conversation with investors’: IDX’s Simon Gittings at the IR Impact Forum – AI & Technology Europe
With the role of the corporate website evolving in a post-AI world, IR teams are grappling with the challenge of making sure they are the authoritative source of information about their company in the market.
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‘The relationship side of IR is still key’: MUFG Corporate Markets’ Gustav Pegers on the role of AI
It is often said that, for all of the innovation that AI can offer IR professionals, the key to successful communications with the capital markets will always be reliant on relationships.
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‘It’s moving so fast’: BAT’s Jane Henderson at the IR Impact Forum – AI & Technology Europe
Many companies are approaching their use of AI with a degree of trepidation, with many departments – including IR teams – concerned about data security and other risks at play.
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‘It’s fascinating to hear how people are using it’: Getech’s Irina Logutenkova at the IR Impact Forum – AI & Technology Europe
Understanding how the buy and sell side are using AI to improve their investment decisions is something that is key for IROs to grapple with, else they face missing their main audience’s key expectations.
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‘There is a ton of opportunity to remove really repetitive, manual tasks for IR teams’: S&P Global’s Chris Blake at the IR Impact Forum – AI & Technology Europe
One of the key benefits for IR teams hoping to use AI alongside their daily workflows is the removal of labor-intensive, repititive tasks, many proponents of the technology say.
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IR Impact Masterclass: How to manage crucial IR skills – both personally and within your team
Welcome to IR Impact’s Masterclass video series, where leaders and experts from across the capital markets share their insights, strategies and experiences to provide you with in-depth knowledge and practical skills to excel in your IR journey.
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‘It makes you realize how impactful the IR profession is’: Purcari Wineries’ Victoria Moldovan on being named Europe’s 2025 rising star
One of the best parts of our awards, wherever they may be, is giving IROs the chance to catch up with their peers, many of whom they may not see throughout the rest of the year. This is particularly true for the next generation of IR professionals, many of whom we recognize with our award for the rising star of the year, which picks out early-career IROs who are ones to watch for the future.
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‘We’ve tried to make the accessibility of our IR story much improved’: Victoria Buxton on innovating BAT’s communications
Keeping your communications with the financial markets fresh can be a challenge for even the most established brands. For a company like British American Tabacco (BAT), which is repositioning itself as an enabler of a post-smoking society, it has formed a cornerstone of its IR team’s ongoing evolution.
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‘We were the ugly duckling when I joined, now we’re the focus of attention’: Dirk Winkels of Rheinmetall on how Ukraine changed the conversation
Russia’s invasion of Ukraine changed how many companies communicated with the market but, for German automotive and arms manufacturer Rheinmetall it completely changed the company’s story. We spoke to the company’s head of IR, Dirk Winkels, to learn a bit more about how far the goalposts have been shifted.
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‘If you’re good at IR it’s going to make a big difference to your share price’: Gervais Williams from Premier Miton Investors on making the most of volatility
In a global equity market still defined by volatility and political uncertainty, how can IR teams make the most of the opportunities available to them? According to Gervais Williams, head of equities at Premier Miton Investors, good IR professionals can make a world of difference to their organizations by communicating clearly. With so much capital moving around, it could also make a significant difference to a company’s share price he adds.
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‘Investors are ready for us to make an impact’: eDreams ODIGEO’s David de la Roz Fernandez on standing out as a small cap
How do you stand out against the market as a small-cap company? For eDreams ODIGEO’s head of IR, David de la Roz Fernandez, it’s about making sure your investor community is as educated as possible so that when you have some crucial news to share, the impact is maximized.
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IR Impact Masterclass: How to use AI to power your research tactics and competitive analysis
Welcome to IR Impact’s Masterclass video series, where leaders and experts from across the capital markets share their insights, strategies and experiences to provide you with in-depth knowledge and practical skills to excel in your IR journey. Each IR Impact Masterclass will delve into critical topics, offering valuable perspectives and actionable advice. Whether you are looking to enhance your expertise, stay ahead of industry trends or gain a competitive edge, these long-form videos are your gateway to achieving these goals.
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‘You have to get your statements absolutely right’: EQ Group’s Jo Palmer on IR adapting to AI
Among the most-entered awards at the IR Impact Awards – US 2025 were those that recognized company’s innovations in communicating with shareholders. With more and more investors and analysts using AI to fuel their processes, IR teams are having to adapt their disclosures to be read well by virtual eyes.
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IR Impact Masterclass: How to navigate mergers, acquisitions and other corporate transactions
Welcome to IR Impact’s Masterclass video series, where leaders and experts from across the capital markets share their insights, strategies and experiences to provide you with in-depth knowledge and practical skills to excel in your IR journey. Each IR Impact Masterclass will delve into critical topics, offering valuable perspectives and actionable advice. Whether you are looking to enhance your expertise, stay ahead of industry trends or gain a competitive edge, these long-form videos are your gateway to achieving these goals.
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IR Impact Awards – Canada 2025 Interview with Jenny Holland on the top issues facing Canadian IROs in 2025
Holland speaks to IR Impact editor Laurie Havelock about tariffs, AI and Irwin’s new partnership with FactSet At the IR Impact Awards – Canada 2025, we caught up with Jenny Holland from Irwin, a Factset Company. At the time of recording, US President Donald Trump was announcing a series of trade tariffs prompting Havelock and […]
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Kristina Petro of RBC Capital Markets on managing IR in a complex environment
Petro advised companies to focus on clear and concise messaging at the IR Impact Awards – US 2025 At the IR Impact Awards – US 2025, we caught up with Kristina Petro, vice president of US corporate access at RBC Capital Markets. Petro shared insights on global issues in the capital markets and provided advice […]
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IR Impact Masterclass: how to maximize your relationships with the buy side
Stephen Yiu, fund manager and co-founder of the Blue Whale Growth Fund, reveals how IR teams can make the most of their buy-side connections. Welcome to IR Impact’s Masterclass video series, where leaders and experts from across the capital markets share their insights, strategies and experiences to provide you with in-depth knowledge and practical skills to excel in your IR journey. Each IR Impact Masterclass will delve into critical topics, offering valuable perspectives and actionable advice. Whether you are looking to enhance your expertise, stay ahead of industry trends or gain a competitive edge, these long-form videos are your gateway…
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Mark Fasken of Irwin on mastering investor targeting and conversion
Mark Fasken, co-founder & COO at Irwin, offers practical advice to companies of all sizes, including IROs at small caps on setting realistic goals for their investor targeting, and emphasizes the importance of focusing on the right investors at the right time
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Knaus Tabbert’s CEO and IR head discuss ESG integration and the bonds between IR and the C-suite
Manuel Taverne, head of IR at German recreational vehicle manufacturer Knaus Tabbert, and Wolfgang Speck, CEO of the firm, talk about the role ESG plays in the firm’s corporate narrative today, how investor focus on ESG-related topics has shifted for Knaus Tabbert since its IPO and how often it addresses the matter in investor meetings
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Sylvie Harton of Lumi Global on how to modernize your investor day
Manuel Taverne, head of IR at German recreational vehicle manufacturer Knaus Tabbert, and Wolfgang Speck, CEO of the firm, talk about the role ESG plays in the firm’s corporate narrative today, how investor focus on ESG-related topics has shifted for Knaus Tabbert since its IPO and how often it addresses the matter in investor meetings
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Stefan Marin of Frequentis on Austrian IR challenges
Stefan Marin, head of IR at Vienna-headquartered high-tech company Frequentis, offers an overview of the main trends and challenges in Austrian IR
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‘Give it a try’: Pirelli’s rising star nominee on achieving IR success
Federico Rubin, IR analyst at multinational tire manufacturer Pirelli, shares his perspective on the evolving landscape of IR in Italy
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Purcari Wineries’ IR director on turning challenges into triumphs
Eugeniu Baltag, director of IR at Moldovan company Purcari Wineries Group, discusses how, despite challenges, IR efforts leveraging agility and transparency with investors have been crucial in maintaining trust and helping the share price to recover
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